TC Disrupt!

Mike Butcher yelling at his stock broker.

Mike Butcher yelling at his stock broker.

Wow, what an amazing experience. I was in SF for just 36 hours but what a 36 hours it's been.TCDisrupt is great event. I wish I had time to talk to more people. I was at the show manning my table solo so I had had to hold the fort down. But it was worth it. I had so many people walk up to play with the phone and laugh (only a few at my expense). So many people had great things to say about "The Brick". It really caught people's attention. Those who got the idea were really effusive about how much they loved it. It was great to get live feedback from so many people.

  As a result of all that great feedback we will be incorporating some new cool features in the Brick. It's a surprise for now, so stay tuned.

 Our table was located in the Hardware alley. (http://techcrunch.com/2012/09/16/hardware-alley-at-disrupt-from-tele-presence-robots-to-golf-swing-sensors/ ) This relatively new section of the show (it's debut was in May at the TCDisrupt NY event) is a place for hardware startups to show their wares. It awesome to  be a part of this new movement. Since the internet boom of the 90's all the attention and money has been devoted to software and lately consumer web. That is changing. We’re humbled to be a small part of this new development.

  Software and hardware are nothing without each other. Good design requires both. Companies that are traditionally thought of for software only are beginning follow Apple lead in creating carefully designed and tuned hardware to ensure a great user experience. A recent example is Microsoft latest tablet offering. If you want your software to work you have to control the hardware on which it is run.

  Aside from control and stability there is something to be said for specialization. At a basic level we like to interact with physical objects. We want to turn knobs and push buttons. A radio is a box with a knob, the feedback is hearing static until we tuned to our station. Something is lost when we try to reproduce that on a generic screen. Software that mimics hardware miss the point.

 Hardware gives us assurance that when we flip a switch the radio will turn on. A click is much more satisfying that a swipe.


Thanks to TechCruch and everyone who stopped by my table. It was great to meet likeminded people and be part of the community. We can’t wait to tell you about the latest developments.